Digital Marketing Analytics

Chapter 1 Understanding the Synergetic Digital Ecosystem Chapter 2 Understanding Digital Analytics Concepts Chapter 3 Choosing Your Analytics Tools Chapter 4 Digital Analysis: Brand Chapter 5 Digital Analysis: Audience Chapter 6 Digital Analysis: Ecosystem Chapter 7 Return on Investment Chapter 8 Understanding Digital Influence Chapter 9 How to Use Digital Analytics to Inform Marketing Programs Chapter 10 Improving Customer Service Chapter 11 Using Digital Analytics to Anticipate a Crisis Chapter 12 Launching a New Product Chapter 13 Building Your Research Plan Chapter 14 Building Reports that Will Actually Be Useful Chapter 15 The Future of Digital Data

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• Guias de Internet e serviços on-line
• Vendas e gestão do marketing
• Vendas e marketing